Xfor

Not quite like the Milk Tray advert or 007 but close! Formed six years ago by former personnel of the Armed Forces and Police, Xfor set out to provide the ultimate in security solutions and private investigations throughout the country, and now worldwide, for both the private and corporate sectors.

The creation of a prestigious brand with a difference, was the basis of the brief provided to Origin 1. The brand had to appeal to the corporate sector whilst still attracting members of the public requiring private investigations. The resulting designs and marketing support material achieved this, whilst also maintaining brand clarity and consistency of the identity and an element of mystery, to convey the covert element of the business.

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